The Silver Cord

The Silver Cord

Copywriting, Graphic Design

This eBook was created to be the focal point of a campaign designed to increase attendance at the 2017 Easter services at theChurchat. The eBook offer generated a 52 percent conversion rate—yet another outstanding result for a tC eBook campaign.


This particular eBook was a monumental challenge, as I was tasked with ghostwriting personal short stories from several highly-influential figures, including David Tyree, Steve Largent, and Kevin Hern, among others I interviewed. While I designed the layout for the eBook, the final color scheme (black and blue) was implemented by theChurchat.

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Bevin Ver Brugge The Silver Cord eBook
Graphic Design

What I Learned:

I believe the more appropriate question would be, what didn’t I learn?

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