Mount Analysis Manifesto

Mount Analysis Manifesto Campaign

Copywriting, Graphic Design

The goal of the campaign was to generate marketing qualified leads for B+T Group—a wireless engineering, construction, and technical services firm—by offering an educational mount analysis resource to cell tower industry professionals.


The eBook incorporates B+T branding without directly boasting the company brand—an approach that provided a non-sales-pitchy industry resource for those in the awareness and consideration phases of the Buyer’s Journey. The design was inspired by branding elements of the B+T website and the copy was developed based on thorough research and interview sessions with the listed authors.

View here.

Bevin Ver Brugge Mount Analysis Manifesto Campaign eBook
Bevin Ver Brugge Mount Analysis Manifesto Campaign Digital Ads

Digital Ads

Digital ads created for Facebook and Twitter.

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Graphic Design

What I Learned:

Mount analysis is one of the greatest urgencies facing the cell tower industry today. No one should have to drive across the country without the ability to stream Beyoncé’s Lemonade. We’re not animals.

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