Choosing the Right Fluid

Choosing the Right Fluid

Copywriting, Graphic Design

The purpose of this eBook was to expand Tulco Oils’ penetration into the PAG fluids market by targeting engineers in the oil and gas industry (in regional markets) who could benefit from the products and services offered by Tulco Oils. This eBook was part of the company’s first dedicated digital marketing campaign.


The Tulco Oils branding is instantly recognizable upon opening the eBook and is present throughout. While the company name never appears within the content—even in the “success story” case studies—the company brand is perfectly captured through the colors, images, and “arrow” graphics.

View here.

Bevin Ver Brugge Choosing the Right Fluid eBook Campaign
Graphic Design

What I Learned:

Oils are more complex than I could have ever imagined. Not all fluids are created equal.

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